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Privacy Policy


This Privacy Policy describes how Blue Bottle Coffee and its affiliates and subsidiaries (referred to as “Blue Bottle”, “we,” or “our” as applicable) collect, use, and disclose information about you. This Privacy Policy applies to information that we collect when you use or access our websites (each a “Site”), mobile applications (each an “App”), and services (collectively the “Services”) that display or link to this Privacy Policy, or when you otherwise interact with us. In some cases, we may provide different or additional policies or notices about our information practices. For instance, if you reside in California, Colorado, Connecticut, Utah or Virginia, our Notice at Collection applies in addition to this Privacy Policy.

We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you. If you have questions about this Privacy Policy or our information practices, please contact us at

Information We Collect

We collect various types of data about you, as described below.

Contact and account information. We may collect your name, address, phone number, and email address. We may also collect information you provide to create an account or profile, such as your username and password.

Interests and demographic information. In order to better understand our customers and offer products and services of interest to you, we may collect information from or about you that indicates your interests or demographic information. Examples may include date of birth, age or age range, gender, geographic location (e.g., ZIP Code), favorite products, hobbies and interests, household or lifestyle data, or transactional information about the products or services that you purchase.

Payment information. If you make a purchase, we work with a third-party payment processor to collect and process your billing address and payment method information.

Customer service and feedback. We may collect information from you when you request customer support or information from us, provide feedback or reviews about your experience with us or our products, or otherwise communicate with or contact us.

Social media account information. If you link a third-party social media account with us, we may collect information you have publicly shared on your account.

Consumer-Generated Content. We may collect content that you create and then share with us on third-party social networks or one of our Sites or Apps. Examples include photos, videos, personal stories, or other similar media or content. Where permitted, we collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, Site community features, consumer engagement, and third-party social networking.

Location information. We may collect or infer information about your location based on your zip code or IP address. With your consent, we may also collect information about the precise location of your mobile device in connection with your use of our mobile apps. You may stop the collection of precise location information at any time (see the "Your Privacy Choices" section below for details).

Site usage and device information. We may collect information about your use of our Services, including technical information about your device, browser or mobile carrier; usage information such as when you access the Services, for how long, and the websites you accessed before or after your use of the Services; and device identifiers and IP address. We may also capture information concerning your interaction with the Services.

How We Collect Information

There are several ways we may obtain information about you. Blue Bottle collects information from you (a) that you choose to share with us when using our Services and when you otherwise interact with us, such as through our customer service channels, (b) that we collect automatically when you use our Services, and (c) that we receive from third parties.

We collect information from you directly. We collect information when you use our Services or otherwise interact with us. This may include placing an order online or at Blue Bottle cafes, providing a review, signing up for communications, and registering for an account with us. We may collect information when you join a loyalty program or enter a promotion or contest, or if you participate in any of our surveys.

We collect information automatically. We and our third party service providers collect data about you using automated technology like cookies and pixels via our Services. We use these technologies to improve our Services and your experience, see which areas and features of our Services are popular, and count visits. They also help us understand information like access times, pages viewed, links clicked, and the page you visited before navigating to our Services. For more information about our use of cookies and other tracking technologies, see the “Targeted Advertising and Analytics” and “Your Privacy Choices” sections below.

We get information about you from other sources. We may collect information about you from our business partners or affiliates. We may also acquire information from other sources to help us maintain the accuracy of the information we collect, personalize your experience with the Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, measure ad quality and responses, and for internal business analysis or other business purposes. We may also receive information from our “tell-a-friend” program or friends who want to send you a product.

Use of Information

We may use the information that we collect from and about you for a variety of business purposes, as follows:

We use information to communicate with you. We may use information to answer your questions and comments, including providing you with information about this Policy or our Terms of Use. We may also use information to provide you with customer service.

We use information so you can purchase our products. We may use information to process and fulfill orders. We may use information to process your registration with our Services so you can use our features.

We use information to improve our products and Services. We may use information to make our Services better.

We use information to personalize the Services. We may use information to personalize your experience with us, including saving preferences or settings. This may include customizing the content you see or making it easier for you to log into your account. In order to personalize the Services, we may analyze your preferences, information, and habits.

We use information for marketing purposes. We provide you with information about new products and special offers or promotions which may include advertisements for our products and services that are tailored to you. We may use information to run a sweepstakes or contest. We deliver content to you through various channels, such as email and social media platforms. If you wish to opt out of marketing emails, please see the “Your Privacy Choices” section below.

We use information to protect our company and others. We use information to identify fraud, and secure our Services and systems in an effort to protect you and our other customers.

We use information for other lawful purposes or as we may disclose to you.

Targeted Advertising and Analytics

We engage others to provide analytics, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content and better understand your activity. Some of our advertising partners also enable us to translate your email address or phone number into an identifier that can't be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps.

You can opt out of having your personal information used or disclosed for these purposes via cookies and similar technologies by clicking the “Do not Sell or Share My Personal Information” link found in the footer of our website and following the instructions in the pop-up window. From within our app, you can opt out by navigating to settings and clicking “Privacy .” You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting Please note that you will need to renew your opt-out choice if you visit our Services from a new device or browser, or if you clear your cookies.

Disclosure of Information

We may disclose information we collect from and about you as follows:

We disclose information within our family of companies. We may disclose information with the Blue Bottle family of companies, which includes all direct and indirect subsidiaries of parent company Blue Bottle and any future related companies.

We disclose information with service providers and other third parties we work with. We may disclose information with external companies who perform business, technical, professional, or marketing related services for us. This also includes companies that help us with fraud detection and Service operations. We may disclose information with data analytics vendors or market research companies. In some circumstances these entities may use your information for their own purposes. This might include internal analytics.

We disclose information with any successor to all or part of our business. In the event that Blue Bottle or its assets are acquired by or merged with another company, we may disclose all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.

We disclose information if we think we have to in order to comply with the law or to protect ourselves. For example, we may disclose all categories information to respond to a court order or subpoena. We will disclose information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.

We disclose aggregate or anonymous information. We may disclose aggregate, anonymous, or de-identified information that cannot reasonably be used to identify you.

We disclose information as permitted by law and for other reasons we may describe to you.

Third Party Sites and Content

The Services may have links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the practices of these sites, nor does our Privacy Policy apply to other sites. We have no control over the information that is collected, stored, or used by third party sites, so please read each site’s privacy policy carefully.

We Combine Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Services, as well as information collected offline, across other computers or devices that you may use, and from third party sources.

Your Privacy Choices

Location Information. When you first launch our mobile apps, you may be asked to consent to the app’s collection of precise location information. If you initially consent to our collection of such location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, our mobile apps, or certain features, may no longer function properly.

Cookies and Similar Tracking Technologies. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You can also adjust certain settings for cookies and similar technologies by clicking the “Do not Sell or Share My Personal Information” link found in the footer of our website and following the instructions in the pop-up window, or by navigating to settings and clicking “Privacy ” from within the Blue Bottle app. Please note that removing or rejecting cookies could affect the availability and functionality of our Sites.

Communication preferences. You may opt out of receiving promotional communications from us by following the instructions presented at the time you sign up for them, as well as by following the instructions in those communications. If you opt out, we may still send you non-promotional communications, such as those about your account, relationship with us, or our ongoing business relations.

These Sites and Apps are Not Intended For Children

The sites and apps where this Privacy Policy appears are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can write to us or email us at the addresses provided at the end of this Privacy Policy. Please mark your inquiries “Parental Information Request.” Parents, you can learn more about how to protect children’s privacy here.

Security Measures and Location of Information

We use standard security measures. While we make every effort to help ensure the integrity and security of our network and systems, the Internet is not 100% secure. We cannot promise that your use of our sites and apps will be completely safe. We encourage you to use caution, and not to share or reuse passwords.

Transfer of Information to the U.S. and Other Countries. Blue Bottle is based in the United States. You understand that by interacting with us your information will be sent to the US. The laws of the US may not provide the same protections as the laws in your country.

Contact Us and Updates to This Policy

You can reach us about this Privacy Policy or our privacy practices at:

Attention: [Privacy]
476 9th St
Oakland, California 94607
(510) 661-3510

From time to time we may change this Privacy Policy. We will notify you of any material changes as required by law. We will also post an updated copy of this Privacy Policy on our Services when we make changes. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Last modified: February 20, 2024