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Blue Bottle Coffee U.S. State Privacy Notice

California, Colorado, Connecticut, Utah, and Virginia have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures. This U.S. State Privacy Notice ("Notice") addresses these state-specific requirements and also serves as our California notice at collection.

If you are a resident of one of the states listed above, this Notice, together with our Privacy Policy, applies to you.

We may update this Notice from time to time. If we make changes, we will notify you by revising the Last Updated date below. If we make material changes, we will provide you with additional notice (such as by adding a statement to our websites and mobile apps or sending you a notification). We encourage you to review this Notice regularly to stay informed about our information practices and the choices available to you.

Collection, Use, and Disclosure of Personal Information

As described in our Privacy Policy, we collect, use, and disclose personal information about you. Below, we use two different tables to explain this same information in accordance with state privacy laws. The tables describe our data practices now and over the past 12 months.

Collection, Use, and Disclosure of Personal Information for Business Purposes

Collection, Use, and Disclosure of Personal Information for Business Purposes
Category of Personal Information
Categories of Recipients
Use of Personal Information
Identifiers (such as your IP address and contact information, including name and email address)
Affiliates and subsidiaries, cloud service providers, payment processing companies, analytics companies, fraud prevention companies, marketing companies, fulfillment partners, internet service providers, operating systems and platforms, customer service providers, and customer feedback platforms
We use this personal information to:
  • Provide, maintain, and improve our products and services;
  • Communicate with you;
  • Administer and fulfill our contests, sweepstakes, and other promotions and deliver rewards;
  • Identify, report, and repair errors that impair the functionality of our Services;
  • Analyze trends and statistics, learn more about your preferences and your interaction with our Services, and improve your experience with us;
  • Detect, investigate, and prevent security incidents and protect against malicious, deceptive, fraudulent, or illegal activity;
  • Respond to your comments, questions, and requests and provide customer service;
  • Personalize and improve the Services and provide content or features that match your interests; and
  • Comply with our legal and financial obligations.
Characteristics of Protected Classifications Under California or U.S. Law (such as your age and other demographic information)
Affiliates and subsidiaries, cloud service providers, payment processing companies, fraud prevention companies, marketing companies, fulfillment partners, analytics companies, internet service providers, operating systems and platforms, customer service providers, and customer feedback platforms
We use this personal information to:
  • Provide, maintain, and improve our products and services;
  • Analyze trends and statistics, learn more about your preferences and your interaction with our Services, and improve your experience; and
  • Personalize and improve the Services and provide content or features that match your interests.
Commercial Information (such as records of products purchased)
Affiliates and subsidiaries, cloud service providers, fulfillment partners, payment processing companies, analytics companies, marketing companies, fraud prevention companies, internet service providers, operating systems and platforms, customer service providers, and customer feedback platforms
Same as “Identifiers” above.
Internet or Other Electronic Network Activity Information (such as browsing history and information about your activities on our Services)
Affiliates and subsidiaries, cloud service providers, payment processing companies, fulfillment partners, analytics companies, marketing companies, fraud prevention companies, internet service providers, operating systems and platforms, customer service providers, and customer feedback platforms
We use this personal information to:
  • Provide, maintain, and improve our products and services;
  • Administer and fulfill our contests, sweepstakes, and other promotions and deliver rewards;
  • Identify, report, and repair errors that impair the functionality of our Services;
  • Analyze trends and statistics, learn more about your preferences and your interaction with our Services, and improve your experience with us;
  • Detect, investigate, and prevent security incidents and protect against malicious, deceptive, fraudulent, or illegal activity;
  • Personalize and improve the Services and provide content or features that match your interests; and
  • Comply with our legal and financial obligations.
Geolocation Data (such as your ZIP Code)
Cloud service providers, analytics companies, fraud prevention companies, marketing companies, fulfillment partners, and law enforcement
We use this personal information to:
  • Provide, maintain, and improve our products and services;
  • Analyze trends and statistics, learn more about your preferences and your interaction with our Services, and improve your experience with us; and
  • Detect, investigate, and prevent security incidents and protect against malicious, deceptive, fraudulent, or illegal activity.
Audio, Electronic, or Visual Information (such as phone recordings or transcripts when you contact customer service and photos you provide as part of any feedback or reviews about your experience with us or our products )
Affiliates and subsidiaries, cloud service providers, analytics companies, fraud prevention companies, marketing companies, payment processing companies, fulfillment partners, internet service providers, operating systems and platforms, customer feedback platforms, and customer service providers
We use this personal information to:
  • Provide, maintain, and improve our products and services;
  • Detect, investigate, and prevent security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; and
  • Provide customer service.
Inferences about you (such as approximate location derived from IP address or information drawn about your preferences based on your behavior)
Cloud service providers , analytics companies, and marketing companies
We use this personal information to:
  • Provide, maintain, and improve our products and services;
  • Analyze trends and statistics, learn more about your preferences and your interaction with our Services, and improve your experience with us; and
  • Personalize and improve the Services and provide content or features that match your interests.
Sensitive personal information (i.e., precise geolocation data)
Affiliates and subsidiaries, fraud prevention companies, analytics companies, payment processing companies, fulfillment partners, customer service providers, internet service providers, and cloud service providers
We use this personal information to:
  • Provide, maintain, and improve our products and services (i.e., to help you locate and order from the nearest Blue Bottle café).
Other personal information that relates to or is reasonably capable of being associated with you (for example, certain information you submit in connection with a product review or in response to a survey)
Cloud service providers, fulfillment partners, fraud prevention companies, marketing companies, analytics companies, user engagement companies, email providers, events-related providers, customer service providers, and law enforcement
We use this personal information to:
  • Provide, maintain, and improve our products and services;
  • Analyze trends and statistics, learn more about your preferences and your interaction with our Services, and improve your experience with us; and
  • Detect, investigate, and prevent security incidents and protect against malicious, deceptive, fraudulent, or illegal activity.

Personal Information that we “Share,” “Sell,” or Use for “Targeted Advertising”

We disclose the following categories of personal information to third parties for the purpose of engaging in targeted advertising and other marketing activities, including to expand the reach and effectiveness of our own marketing campaigns and for the third parties’ own marketing purposes. These activities are considered “sales,” “sharing,” or “targeted advertising” under certain state laws and you have the right to opt out of having your personal information used or disclosed for these purposes. See below for details about opting out.
Collection, Use, and Disclosure of Personal Information for Business Purposes
Category of Personal Information “Shared,” “Sold,” or used for “Targeted Advertising”
Categories of Recipients
Identifiers
Advertising and marketing networks, data analytics providers, and social networks
Commercial information
Advertising and marketing networks, data analytics providers, and social networks
Internet or other electronic network activity information
Advertising and marketing networks, data analytics providers, and social networks
Inferences
Advertising and marketing networks, data analytics providers, and social networks

Other Details About Our Information Practices

  • As described in more detail in our Privacy Policy, we collect personal information from different sources, including: directly from you, automatically when you access or use our Services, and from third-party sources (such as our business partners and affiliates).
  • We do not knowingly collect, sell, or share personal information about consumers under the age of 16.
  • We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
  • We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Notice and our Privacy Policy.

Additional Privacy Rights

Opting Out of Sales, Sharing, and Targeted Advertising. As described above, you have the right to opt out of having your personal information sold, shared, or used for targeted advertising. You may opt out by clicking the “Your Privacy Choices Icon” link found in the footer of our website and following the instructions in the pop-up window. If you are on a Blue Bottle app, you can opt out by navigating to settings and clicking “Privacy .” You can also opt out by visiting our Services with a legally recognized opt-out preference signal enabled, such as the Global Privacy Control. Please note that you will need to renew your opt-out choice if you visit our Services from another device or browser or if you clear your cookies because your opt-out choice will be linked to your browser only.
Access, Correction, and Deletion. You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. To request access, correction, or deletion of your personal information, you may submit this webform or contact Customer Service at (510) 661-3510. We may verify your request by asking you to provide information related to your recent interactions with us, such as your name, email address, or phone number. Please note that you can also access, correct, or delete certain information stored within your online account at any time by logging into your online account.
Nondiscrimination. We will not discriminate against you for exercising your privacy rights.
Authorized Agents. You can designate an authorized agent to submit a privacy rights request on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may be required to contact the consumer to verify his or her identity or confirm the authorized agent has permission to submit the request. Authorized agents seeking to make a request to access, correct, or delete personal information can either may submit this webform or contact Customer Service at (510) 661-3510. Please do not provide any sensitive personal information in connection with the request, such as a driver's license or other government-issued ID.
Appeals. In some cases, we may deny your privacy rights request. You have the right to appeal our decision by contacting us at support@bluebottlecoffee.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.

Contact Us

If you have any questions, comments or concerns about this Notice or about our privacy practices, please call Customer Service at (510) 661-3510 or email support@bluebottlecoffee.com. You may also direct your privacy-related comments or questions to the following address:

Blue Bottle Coffee
Attention: [Privacy]
476 9th Street
Oakland, California 94607

Last modified: February 21, 2024