Samra Origins by The Weeknd
Celebrating Ethiopian culture and coffee excellence
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The Weeknd x Blue Bottle Coffee
Unveiling Ethiopia’s Coffee Excellence
Join Abel “The Weeknd” Tesfaye and his mother, Samra, in a celebration of Ethiopia’s culture and rich coffee heritage. Explore the finest Ethiopian coffees, delve into the country’s history and customs, and meet the visionaries shaping the bright future of the trade.
Samra Blend Vol. 1
A Feeling, a Memory, a Taste of Home
Created with Abel “The Weeknd” Tesfaye and his mother, Samra, Samra Blend Vol. 1 is a glimpse into their lives. Through their guidance, we created this iconic Ethiopian flavor profile that resembles the coffee used in a traditional Ethiopian coffee ceremony, Buna Tetu, that he and Samra performed regularly as a family.
For Samra Blend Vol. 1, we chose two Ethiopian coffees from METAD—one washed, one natural processed. We experimented with roasting until the basic elements came together to create something beyond coffee. Sweet and bright, this coffee shines both hot and iced.
Samra Origins Craft Instant Coffee
In Ethiopia, renowned for world-class single origins, entire rituals revolve around preparing home-roasted coffee for guests. Now, with our limited-edition Craft Instant Coffee, you can embrace your own coffee traditions anywhere.
XO Humanitarian Fund
A Partnership with Purpose
In honor of Samra Origins, Blue Bottle Coffee will donate to the XO Humanitarian Fund, administered by World Food Program USA, to support lifesaving emergency operations in areas around the world experiencing food insecurity, with a special focus on Ethiopia.
Join the Journey
It’s almost time for your next taste of Samra Origins. Keep up with releases, exclusive apparel and drinkware, and more Ethiopian coffee excellence from Abel and Samra. Share your email to stay in the know.