A Collaboration by The Weeknd and Blue Bottle Coffee
Join us, alongside Abel “The Weeknd” Tesfaye and his XO record label, in celebrating Ethiopia’s heritage of coffee excellence with our brand and product line, Samra Origins. Discover the best Ethiopian coffees, the country’s history and customs, and the people shaping the bright future of the trade.
The Vibrant World of Ethiopian Coffee
Ethiopia is the birthplace of coffee. Every single cup you have ever enjoyed can be traced back to a coffee plant in Ethiopia. As the beginning of all things coffee, it’s home to countless undiscovered varieties, complex terroir, and the most experienced coffee growers in the world.
Ethiopian coffee, steeped in a history spanning centuries, stands at the heart of the specialty coffee movement. But here’s the exciting part—you don’t need to be a coffee expert to appreciate its brilliance. Whether you’re seasoned or just starting your specialty coffee journey, Ethiopian coffee has something amazing to offer everyone.
Natural and Washed Coffee
Bright and Lively Notes
Ethiopia is home to several unique coffee regions, each known for its unique coffee profiles. With two distinct processing methods—the bold and energetic natural, and the elegant and refined washed—Ethiopian coffees offer a spectrum of tastes.
Depending on the region and process, you’ll encounter floral notes, citrusy acidity, berry-like sweetness, and herbal undertones. Often described as having a bright and lively character, the vibrant and complex flavors found in Ethiopian coffee make it a true delight, as its diverse range of taste profiles offers a captivating journey for the palate.
Partnership with Purpose
Samra Origins is a brand and product line created by Blue Bottle Coffee, Abel “The Weeknd” Tesfaye and his XO record label to celebrate Ethiopian culture and coffee excellence. In honor of Samra Origins, Blue Bottle Coffee will donate to the XO Humanitarian Fund, administered by World Food Program USA, to support lifesaving emergency operations in areas around the world experiencing food insecurity, with a special focus on Ethiopia.
Join the Journey
It’s almost time for your next taste of Samra Origins. Keep up with releases, exclusive merch, and more Ethiopian coffee excellence from Abel and Samra. Share your email to stay in the know.