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Samra Origins Craft Instant Coffee and Samra Tumbler

Samra On-the-Go Coffee Kit

Pair a Samra Origins Tumbler with a complimentary five-pack of Samra Origins Craft Instant Single Serve

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    The Weeknd x Blue Bottle Coffee

    Unveiling Ethiopia’s Coffee Excellence

    Join Abel “The Weeknd” Tesfaye and his mother, Samra, in a celebration of Ethiopia’s culture and rich coffee heritage. Explore the finest Ethiopian coffees, delve into the country’s history and customs, and meet the visionaries shaping the bright future of the trade.

    Abel "The Weeknd" Tesfaye
    Samra Origins Coffee

    Samra Blend Vol. 1

    A Feeling, a Memory, a Taste of Home

    Created with Abel “The Weeknd” Tesfaye and his mother, Samra, Samra Blend Vol. 1 is a glimpse into their lives. Through their guidance, we created this iconic Ethiopian flavor profile that resembles the coffee used in a traditional Ethiopian coffee ceremony, Buna Tetu, that he and Samra performed regularly as a family.

    For Samra Blend Vol. 1, we chose two Ethiopian coffees from METAD—one washed, one natural processed. We experimented with roasting until the basic elements came together to create something beyond coffee. Sweet and bright, this coffee shines both hot and iced.

    "Samra Origins is a true passion project of mine that Blue Bottle matched and understood as we developed the products together. I hope the result ignites curiosity about Ethiopia’s people and motivates others to give back to communities in need.

    Abel “The Weeknd” Tesfaye
    Samra Craft Instant Coffee

    Samra Origins Craft Instant Coffee

    In Ethiopia, renowned for world-class single origins, entire rituals revolve around preparing home-roasted coffee for guests. Now, with our limited-edition Craft Instant Coffee, you can embrace your own coffee traditions anywhere.

    XO Humanitarian Fund

    A Partnership with Purpose

    In honor of Samra Origins, Blue Bottle Coffee will donate to the XO Humanitarian Fund, administered by World Food Program USA, to support lifesaving emergency operations in areas around the world experiencing food insecurity, with a special focus on Ethiopia.

    Image of Green Coffee Beans

    Join the Journey

    It’s almost time for your next taste of Samra Origins. Keep up with releases, exclusive apparel and drinkware, and more Ethiopian coffee excellence from Abel and Samra. Share your email to stay in the know.

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