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Photograph of Abel "The Weeknd" Tesfaye

Coffee Starts Here

Samra Origins by The Weeknd

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    Photograph of Buna Tetu Craft Instant Coffee glass jar next to a prepared instant craft iced coffee in a glass and a small bowl of popcorn

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    Photo of brewed Samra Origins Buna Tetu Blend whole bean coffee in Kinto Cafe Cup next to the coffee packaging

    Blue Bottle Coffee x The Weeknd

    Samra Origins is a brand and product line created by Blue Bottle Coffee, Abel “The Weeknd” Tesfaye and his XO record label to celebrate Ethiopian culture and coffee excellence.

    “Blue Bottle Coffee’s deep roots in Ethiopia made this a natural partnership for me. My parents emigrated from Ethiopia, and my deep appreciation for the country and its people is shared by everyone involved in Samra Origins.”

    Abel “The Weeknd” Tesfaye